SEO vs AEO: Understanding the Differences

SEO vs AEO: Understanding the Differences

Search Engine Optimization (SEO) focuses on optimizing websites to rank higher in search engine results. It involves keyword research, content optimization, backlink building, and technical improvements to enhance a site’s visibility on platforms like Google. The goal of SEO is to drive organic traffic by aligning content with search engine algorithms and user intent.

Answer Engine Optimization (AEO), on the other hand, is about optimizing content for AI-driven answer engines like Google’s featured snippets, voice assistants, and chatbots. Instead of just ranking on search engine pages, AEO aims to provide direct, concise answers to user queries. This means structuring content with FAQs, schema markup, and conversational formats to enhance discoverability in AI-powered search environments.